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Tracking and Conversion -
You've got all this great information on the web‹now what? Tracking and conversion is a form of website traffic analytics that measures the effectiveness of a source directing visitors to a site. Think about it: when you place a radio, print or television ad, you'll get some vague statistics on who the ad might reach, but essentially you're running on hopes and dreams that it will get to someone in your target market. There's just no way to know for sure.
Social networking tools including Facebook, Youtube, Google, etc. provide excellent applications that measure traffic to your social network and website allowing us to:
- Find out who's paying attention
- Refine messaging and activities according to reports
- Learn the characteristics of your site visitors including income and personal preferences and spending habits
With MassMedia taking care of your tracking and conversion, you'll be able to tell exactly which one of your online sources are stars‹and which ones are duds. Which ones are producing sales or building a database of subscribers.
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